Many people waste their time on social media; however, social media networks are an extremely productive use of time for businesses. It’s no exaggeration that everyone is on social media today. Since people tend to scroll and explore its depths, your business should be on social media too!
If social media is a mystery to you, and you don’t feel like you have time to implement it into your marketing plan, we’ll make it easy for you to get started with this cheat sheet. You will learn some concepts for Instagram, Twitter, and Facebook to help your business gain visibility and grow.
If you haven’t set up your social media accounts, you either do not know how, or don’t see the value in it. Social media is easier to tackle than you think, and can be more effective than traditional marketing strategies.
While Instagram might seem like a feed of people taking photos and showing off to their friends, Instagram is arguably the strongest social media marketing tool for businesses of any size. While you can use some Instagram features on a desktop, you’re better off accessing all of the features through their mobile app. Once you download the app to your smartphone and set up an account for your business, it’s time to create a winning Instagram strategy.
- Complete and optimise your profile. Make sure your profile has a well-written bio of your business, including a high-quality photo, website, link, and a short summary of your business.
- Define your target audience. Determine who already buys from you and do some competitor research. What kind of content does this audience want to see from your brand?
- Set objectives and goals. Make sure that these are measurable, attainable, and relevant to the actual goals of your business. You’ll want your goals to align with the four stages of the customer journey: awareness, engagement, conversion, customer.
- Determine what you want to post and how often. Developing a “brand image” for your Instagram page helps keep its content and look in line with your business. You’ll also want to determine a schedule for posting, whether it is daily, every other day, etc.
To really make the most of your business Instagram account, make sure that you:
- Use hashtags relevant to your business
- Take advantage of Instagram stories
- Use the analytics available in the app to see how certain posts or stories are performing and tweak your strategy accordingly
Twitter is a great platform for businesses to be a little more human and acts as a channel for customer support. Twitter is a fast moving social media platform, and so you’ll want your brand to stand out. Twitter can be easily used on both desktop and on a mobile device, and you can develop a successful Twitter account as follows:
- Complete and optimise your profile. Like Instagram, you want you to add a clear profile picture, a good bio, location and website. You can also learn how to get verified on Twitter, which gives you a blue check next to your name. This is an indication to your audience that they can trust your content and brand.
- Define your target audience. Who are your customers on Twitter, and what do they want to see from you? What should your brand’s voice on Twitter sound like?
- Set goals and objectives. Do you want your Twitter account to give the latest updates on new products? Or should it serve as a quick customer service channel? Build brand awareness and customer loyalty?
- Do your research using Twitter’s tools. You can learn a lot about your industry and business and even find inspiration through Twitter hashtags, keywords, and other accounts. Make sure to follow accounts that provide beneficial information for your business so that their content appears on your feed.
Some additional tips for creating an effective and engaging Twitter account:
- Tweet regularly
- Post multimedia elements to keep your page interesting and drive engagement
- Engage with your audience by responding to tweets and liking tweets relevant to you
- Use Twitter Analytics to see what strategies are going well and what needs adjustment
Facebook is the largest social media network in the world, with over 2 billion users. If you had to choose one social media platform to put your business on, Facebook would mostly likely be your best decision. Arguably, people share much more information on Facebook than than they do on Instagram and Twitter, so you have a lot to work with in terms of demographics and analytics.
Here is how to increase your visibility in the big world of Facebook:
- Complete your profile. There are many sections to fill out on a Facebook business page. Make sure you choose a profile photo, cover photo, and fill out every section so people know your brand is real and can get a good idea of who you are without even visiting your website yet.
- Define your target audience. By now, you know that this is an important step for every social media platform. Think about age, gender, location, occupation, relationship status and interests. Once you learn how to use Facebook demographics and Audience Insights, you can master how to target your content.
- Set goals and objectives. Make sure you have precise, measurable goals. Keep in mind that every post, ad and comment you post on Facebook should work towards your goal somehow.
- Create good content. There is a rule of thirds for Facebook content. Your content should be balanced between promotional posts, content that shares information and ideas from influencers in your industry, and content to build your brand. You will also want to incorporate videos, photos, links and text posts to create an effective and engaging content mix.
Here are some additional tips to increase your reach and engagement on Facebook:
- Consider making a Facebook group for your business as a place for discussion with customers and clients
- Make sure your Facebook content is highly shareable
- Respond quickly to all potential customers, on posts and through Facebook Messenger
- Test out Facebook ads on a small scale before you fully launch a campaign
Now that we’ve gone through each of these three platforms individually, below are some do’s and don’ts for any social media platform.
- Post consistently
- Be engaging and professional
- Make sure that all of your activity on social media contributes to your goals
- Pay attention to your analytics and adjust your strategies accordingly
- Engage with customers in a unprofessional manner
- Forget to check your analytics on every platform
- Ignore comments, questions, messages or criticisms on your pages
- Post content that does not help you achieve your goals
- Delete negative comments
Social media can be tricky at first, and you will go through some trial and error no matter how long you’ve been doing social media marketing. Here at Solutionise Group, we’ll help you find the right strategies for your business and get you in front of the right customers.