How to Revive an Older Business with Modern Marketing Strategies

If you own an older business, you might notice that it’s becoming harder and harder to attract new customers. People don’t walk through the door as often anymore – whether that’s a digital door or a wooden one.

You may have already tried updating your marketing plan, but experienced unsatisfactory results. You’re not the first person or the last to need a little help. Keep reading for three easy ways to revive and grow an old brand.

Expand your digital marketing circle

If your business is stagnating with its current marketing plan, you need to reassess where your energy is going. When’s the last time you took a hard look at where your target audience is actually spending their time? Posting occasionally on Facebook is about as effective as taking out a newspaper ad at this point. That means it’s time to strike out and find new avenues. A comprehensive marketing plan should include at least two additional platforms. Twitter, Instagram, and LinkedIn are especially popular. If your target audience is on the younger or more creative side, you have even more options. Explore sites and apps like Pinterest, WhatsApp, TikTok, and Snapchat. This only skims the surface of trending platforms that allow sponsored ads. Also reconsider how your advertisements are delivered. Video marketing is particularly effective, as is podcast marketing. There are endless options out there, so start exploring.

Revamp your branding

Small businesses with a history are typically hesitant to revamp their branding. Perhaps you’ve held off because of budget or wondering whether you should hire someone. Maybe you worry that your current customers will lose interest if you leave your old branding behind. You can put your worries aside and trust that there’s much to be gained by giving your business a facelift. To start, you don’t even need advanced web skills or a big budget. Tools like http://logocreator.io are free to use. They come with user-friendly templates and design tools to make a fresher version of your current logo. Keep in mind that a redesign doesn’t mean you have to start from scratch. You can keep your business colors, buzzwords, and motifs. Your goal is to just repackage them a bit cleaner and neater for your audience. If you still have doubts, take a look at your competitors. Most surviving brands have done a design update every few years.

Feature the people behind the scenes

Before everyone hopped online, businesses succeeded because they connected with their customers. Storytelling, word-of-mouth, and personable workers generated a lot of loyalty.

The same level of personalisation is required again. Any potential customer that browses online is absolutely inundated with choices. Nearly every market is saturated with options.

To sort through and find the best products, those clients look to social media accounts, blogs, and websites to learn about the people behind the brand. They want to create a connection with a small business before committing to a purchase.

Make that as easy as possible by featuring the people who staff your business. Add pictures to your website with their professional credentials, and tie in some personal information as appropriate.

On social media, focus on engaging directly with your customer base. Share updates, announcements, and relevant articles. When someone asks you a question or sends you a message, take time to answer genuinely.

Even if you’ve been out of the digital marketing game for a while, there’s still hope for your business. To revive your brand and help it thrive, you have to accept a bit of change. Modernise enough that customers can connect with you, then dazzle them with your experience.

Author: Darrell Goodman